Rona Daveri Maszlanka
E-mail: ronadaverim@gmail.com
Birth Date: 04/02/1984
Nationality: Spanish
Marketing Professional with 9 years of experience in Marketing, Trade Marketing and Digital Marketing departments of companies like Osborne, Johnson & Johnson or Wonderbox. Degree in Business Management and Marketing Management at ESIC. With a Global MBA in EOI.
I. PROFFESIONAL EXPERIENCE
.Bcn Advisors - Spain 09/2015 - Currently: Director of Marketing and Strategy
- Definition and implementation of the Marketing Plan
- Organization of events and fairs
- Definition and implementation of SEO & SEM plan
- Definition and implementation of SM plan
- Definition and implementation of Emailing plan
- Determination and negotiation of Budgets
- 360 communication plan (Media and RRSS)
• Wonderbox, Barcelona – España 08/2014
- Definition, management and analysis of the Promoters plan
- Definition, management and analysis of the Objectives Plan
- Product implementation. Merchandaising
- Define, produce and deploy POS
- Budget control
• MultiplatformContent, Madrid – España 09/2013 –08/2014
Refresh Marketing Period
- Digital Marketing
- Strategy and innovation
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Johnson & Johnson, Madrid - Spain. 09/2012 - 09/2013:
Marketing Assistant VisionCare- Dealing with agencies, suppliers and delegates to develop actions and if necessary deal also with the customer.- Resolving incidents.- Collaboration in control files budgets.- Collaboration and tracking vendor payment process.- Sending promotional material.- Commissioning and monitoring of promotional activities of the year to wholesalers, chains and independents.
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mobEXPLORE, Paris - France. 08/2010 - 3/2011:
Marketing Assistant- Collaboration in market studies.- Participation in the planning of business strategy.- Organization of events to promote the company.
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SOLÁN de CABRAS, Grupo OSBORNE, Madrid - Spain. 10/ 2008 - 12/2009:
Trade Marketing Assistant- Promotional Material Management for Food and Hospitality sectors- Tastings Management Point of Sale- Monthly reports on sales figures- Promotional Calendars biweekly reports- Weekly reports on stock-outs and reasons, reasons and recommendations of actions to take.
II. EDUCATION
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02/ 2017 _ 06/2017: Digital MArketing Postgraduate, at ESIC (Escuela Superior de Investigación Comercial), Barcelona - Spain (www.esic.es). Ranking: Spain’s top 5.
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10/2011 – 07/2012: Global MBA in EOI Business School (Escuela de Organización Industrial), Madrid –Spain (www.eoi.es).Ranking: Spain’s top 5.
The objective of the Global MBA is to train leaders in the field of business management with an international dimension. The MBA is organized into the following blocks: Entrepreneurship, Strategy, Global Economy, Operations, Finance, People Management, and Business Roles &Simulation. In addition, the MBA Program included two study trips: Study Abroad I in Buenos Aires – Argentina (February 2012) & Study Abroad II in Shanghai – China (June 2012).
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09/ 2004 _ 06/2009: Bachelor in Business Administration (3 years) & Master in Marketing & Sales Management (2 years), at ESIC (Escuela Superior de Investigación Comercial), Madrid - Spain (www.esic.es). Ranking: Spain’s top 5.
III. LANGUAGES
- Spanish: Mother tongue.
- English: Fluent.
- French: Medium-high level (living in Paris from January 2010 to March 2011).
- Hebrew: Medium level.
IV. OTHER
- Advanced user of Microsoft Word, Excel, PowerPoint, Project, Access, Internet Explorer,SAP,Google analytics, Radian6
- Driving license.
- Geographical mobility.