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Rona Daveri Maszlanka

 

E-mail: ronadaverim@gmail.com

Birth Date: 04/02/1984

Nationality: Spanish

 

 

Marketing Professional with 9 years of experience in Marketing, Trade Marketing and Digital Marketing departments of companies like Osborne, Johnson & Johnson or Wonderbox. Degree in Business Management and Marketing Management at ESIC. With a Global MBA in EOI.

 

 

I. PROFFESIONAL EXPERIENCE

 


.Bcn Advisors - Spain 09/2015 - Currently: Director of Marketing and Strategy

 

- Definition and implementation of the Marketing Plan

- Organization of events and fairs

- Definition and implementation of SEO & SEM plan

- Definition and implementation of SM plan

- Definition and implementation of Emailing plan

- Determination and negotiation of Budgets

- 360 communication plan (Media and RRSS)

 

• Wonderbox, Barcelona – España 08/2014 


- Definition, management and analysis of the Promoters plan

- Definition, management and analysis of the Objectives Plan

- Product implementation. Merchandaising

- Define, produce and deploy POS

- Budget control

 

 

• MultiplatformContent, Madrid – España 09/2013 –08/2014

Refresh Marketing Period

- Digital Marketing

- Strategy and innovation

 

  • Johnson & Johnson, Madrid - Spain. 09/2012 - 09/2013:

Marketing Assistant VisionCare- Dealing with agencies, suppliers and delegates to develop actions and if necessary deal also with the customer.- Resolving incidents.- Collaboration in control files budgets.- Collaboration and tracking vendor payment process.- Sending promotional material.- Commissioning and monitoring of promotional activities of the year to wholesalers, chains and independents.

 

  •  mobEXPLORE, Paris - France. 08/2010 - 3/2011:

Marketing Assistant- Collaboration in market studies.- Participation in the planning of business strategy.- Organization of events to promote the company.

 

  • SOLÁN de CABRAS, Grupo OSBORNE, Madrid - Spain. 10/ 2008 - 12/2009:

Trade Marketing Assistant- Promotional Material Management for Food and Hospitality sectors- Tastings Management Point of Sale- Monthly reports on sales figures- Promotional Calendars biweekly reports- Weekly reports on stock-outs and reasons, reasons and recommendations of actions to take.

 

II. EDUCATION

  • 02/ 2017 _ 06/2017: Digital MArketing Postgraduate, at ESIC (Escuela Superior de Investigación Comercial), Barcelona - Spain (www.esic.es). Ranking: Spain’s top 5.

  • 10/2011 – 07/2012: Global MBA in EOI Business School (Escuela de Organización Industrial), Madrid –Spain (www.eoi.es).Ranking: Spain’s top 5.

 

The objective of the Global MBA is to train leaders in the field of business management with an international dimension. The MBA is organized into the following blocks: Entrepreneurship, Strategy, Global Economy, Operations, Finance, People Management, and Business Roles &Simulation. In addition, the MBA Program included two study trips: Study Abroad I in Buenos Aires – Argentina (February 2012) & Study Abroad II in Shanghai – China (June 2012).

  • 09/ 2004 _ 06/2009: Bachelor in Business Administration (3 years) & Master in Marketing & Sales Management (2 years), at ESIC (Escuela Superior de Investigación Comercial), Madrid - Spain (www.esic.es). Ranking: Spain’s top 5.

 

 

III. LANGUAGES

 

- Spanish: Mother tongue.
- English: Fluent.

- French: Medium-high level (living in Paris from January 2010 to March 2011).

- Hebrew: Medium level.

 

IV. OTHER

 

- Advanced user of Microsoft Word, Excel, PowerPoint, Project, Access, Internet Explorer,SAP,Google analytics, Radian6

- Driving license.

- Geographical mobility.

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